Your brand voice is the personality that comes through in all your content. A well-defined voice makes AI-generated content feel authentic and consistent.
Your voice is your brand's personality—it stays the same across all content. Think of it as "who you are."
Your tone is how you express your voice in different contexts—it adapts to the situation. Think of it as "how you're feeling."
Common archetypes and their voices:
Combine traits to make your voice unique:
"We're an expert who explains complex topics simply—authoritative but never condescending. We use analogies and real examples. We're confident but acknowledge what we don't know."
Clarity comes from contrast:
Voice: Knowledgeable partner who helps teams work smarter. We're experts in our domain but never talk down to our audience. We use clear language and practical examples. Tone: Professional yet approachable. Confident but not salesy. We respect our readers' time and intelligence.
Voice: Fellow developer who's been in the trenches. We speak the language, understand the pain points, and get to the point quickly. No marketing fluff—just useful information. Tone: Direct and technical. We use code examples liberally. Dry humor is welcome; corporate-speak is not.
Voice: Helpful friend who makes complex things simple. We're enthusiastic about our product but never pushy. We celebrate user wins and empathize with frustrations. Tone: Warm and encouraging. We use "you" often. We keep sentences short and jargon-free.
Voice: Trusted advisor with deep expertise. We provide thoughtful analysis and clear recommendations. We back claims with evidence and acknowledge nuance. Tone: Measured and professional. Authoritative without being stiff. We build trust through substance, not hype.
Guidelines should be specific and actionable. Use this format:
DO:
- Use active voice ("We built" not "It was built")
- Include practical examples in every section
- Address readers directly with "you"
- Acknowledge trade-offs honestly
DON'T:
- Use jargon without explaining it
- Make unsubstantiated claims
- Mention competitors by name
- Use "synergy," "leverage," or "utilize"- Every heading should be actionable or benefit-focused - Paragraphs should be 3 sentences max - Include a TL;DR for posts over 1000 words - Always end with clear next steps - Use numbered lists for sequences, bullets for options
If you're unsure where to start, use our AI Brand Helper:
The AI provides a starting point—you should always refine based on your specific brand knowledge.
Your voice configuration isn't permanent: