Press releases are a high-stakes content kind — typos in the dateline, fluff in the boilerplate, or weak quotes cost trust with journalists. J77 generates releases that follow the strict structural recipe reporters expect, with a quote system designed to put the user in control.
Every J77 press release follows this order, automatically:
EMBARGOED UNTIL … if you set an embargo)CITY, STATE — Month DD, YYYY — followed by a lead that answers Who/What/Where/When/Why in ≤50 words### About [Company]Each quote row has a speaker name, title, optional text, and a Keep verbatim checkbox. Three modes, picked by combining the text and the checkbox:
Up to 3 quotes per release. Click Suggest quotes to have J77 polish or generate for every eligible row at once (rows marked verbatim are skipped — they're already final).
Quotes anchor the narrative. When you provide a strong verbatim quote, J77 builds the body around it — it doesn't write the article then sprinkle quotes in.
Set your boilerplate paragraph, media contact, and default dateline city/state once at Brand Kits → Settings → Press Release Defaults. They pre-fill on every new release. You can edit any of them on a per-release basis without changing the brand kit.
The critique step grades against these rules and flags violations before publishing.
Press releases use the same per-page token model as blog posts and news articles. Length defaults to medium (~500 words), which lands within the 350–600 word range most outlets prefer. Optionally enable audio narration for a "listen" version (+2 tokens).
When you name a speaker in a quote — verbatim, polished, or generated — you're representing their words to the press. Get the quoted party's approval before publishing.