Brand Voice Template

Use this template to define your brand voice for j77.ai. The more detailed you are, the more consistent your content will be.

Brand Overview

Brand Name: [Your brand name]

Industry: [Your industry/niche]

Target Audience: [Who you are creating content for]

Voice Attributes

Define 3-5 adjectives that describe your brand personality:

1. [e.g., Professional]
2. [e.g., Approachable]
3. [e.g., Innovative]
4. [e.g., Trustworthy]
5. [e.g., Empowering]

Voice Summary: Write a 2-3 sentence description of how your brand sounds.

Example: We sound like a knowledgeable friend who happens to be an expert. We explain complex topics simply without being condescending. We are confident but not arrogant.

Tone Guidelines

Tone can vary by context. Define your tone for different situations:

Educational Content: [e.g., Patient, thorough, encouraging]

Product Content: [e.g., Enthusiastic, benefit-focused, clear]

Support Content: [e.g., Empathetic, solution-oriented, calm]

Sales Content: [e.g., Confident, value-focused, urgent but not pushy]

Using This in j77.ai

1. Copy the Voice Summary to your Target Voice field
2. Copy the Tone Guidelines summary to the Tone field
3. Add the Content Rules to the Guidelines field
4. Add common terms to your Library as glossary items